Dimension
SurveyMonkey
Instrument
Free tier
10 questions, 40 responses
Free tier with usage-based extras
Question types and logic
Extensive preset library; types and logic bounded by the platform
Extensive and extensible: generated as code
AI-assisted questionnaire creation
Built-in AI assistant
Agent generates the executable instrument
Template library
Hundreds of templates
Generate from a brief instead
Appearance (theme, colour, layout)
Themes, with custom branding on higher plans
Appearance is fully open: themes, colours and layout defined freely, with the agent able to produce animated or 3D question and page effects
Sample and fieldwork
Quota control
Yes on paid plans
Crossed and independent quota
Panel
Audience, sold separately per complete
Own and connected panels in-project
Price visible before ordering sample
Panel quoted separately
Itemised on the order screen
Chinese-speaking and APAC respondents
Audience covers 335M+ people in 130+ countries; Chinese-language coverage is not stated (its site, 2026-10-14)
Verified respondents available for Chinese-speaking markets
Interviews
AI interviews
Its AI page covers survey generation and insight analysis only; no interview capability (its site, 2026-10-14)
Voice, video and text, with follow-up
Analysis and delivery
Cross-tabs and reporting
Mature, with filters and exports
Cross-tabs, charts and a generated report
Statistical modelling on survey data
Cross-tabs and template reports; custom models and algorithms are not part of the platform
The agent writes Python in real time for cleaning and analysis, with any model or algorithm
Commercial and ecosystem
Per-seat subscription required
Yes for team features
No