Kindergarten Supply-Demand and Enrollment Decision Survey Template

School & EducationQuestionnaire

Kindergarten Supply-Demand and Enrollment Decision Survey Template

For enrolled, comparing, and not-enrolling families: a demand-side study of enrollment timing, care alternatives, price-quality trade-offs, quality signals, and withdrawal reasons that distinguishes structural contraction from case-level attrition.

Generation Prompt

Paste this brief into WeJot AI to generate an editable first draft of this survey.

Please design a structured and executable survey questionnaire for the 'Kindergarten Supply-Demand and Enrollment Decision Survey Template'.  
Research objective: Target families with children aged 0-6 and distribute by three groups—enrolled families (in this or another kindergarten), comparing families (planning to enroll within a year and actively comparing), and families who skipped or delayed enrollment (of age but not enrolled). Cover five dimensions: family structure and enrollment status (child's age, primary decision-making parent, enrollment timing), care alternatives (who cares for the child when not in kindergarten), price-quality trade-offs (choice set of options under comparison and price-quality bundle trade-offs), quality signals and trust (information channels for judging quality and attention to licensing/monitoring/teachers), and withdrawal and attrition reasons (transfer triggers, destinations, and reasons for not enrolling).  
Question type requirements: Generate about 10-12 questions, including: 1 NPS question (0-10 likelihood of recommending this kindergarten to friends with children of the right age), 1 open-ended question (describe one specific enrollment decision and the comparison process), 4-5 multi-select questions (care arrangements, options compared, important selection factors, information sources, withdrawal reasons), 3-4 single-choice questions (enrollment status, primary decision-maker, enrollment age, stay-or-leave under a 10% price rise), and 1 background question (city tier). Price questions should use bundle trade-offs such as '10% higher tuition with unchanged class size', not vague 'what fee can you accept'.  
Sample and quality control: Report the three family types separately with their own denominators (enrolled households / local families planning to enroll / eligible families not enrolled); the respondent must be the primary decision-making parent; compare withdrawal reasons with the regional change in age-eligible children before concluding structural versus case-level causes.  
Please output a complete prompt that can be pasted directly into 'Wenjuanpai AI', without any extra explanatory text.

Sample questions

  1. 1Single choice

    What is the current status of your child?

    Currently enrolled in a kindergartenNot yet enrolled; planning to enroll within a yearAlready of age but not enrolledChild is still young; not considering yet
  2. 2Single choice

    Who mainly handles the child's childcare and kindergarten arrangements at home?

    MotherFatherGrandparentsShared among other family members
  3. 3Single choice

    At what age did (or will) your child enter kindergarten?

    Age 2-3, toddler classAge 3-4, junior classAfter age 4Not decided yet
  4. 4Multiple choice

    If your child is not in kindergarten, who mainly cares for them? (Select all that apply)

    GrandparentsOne or both parentsChildcare or early-learning institutionHired nanny or helperNot applicable (already enrolled)
  5. 5Multiple choice

    Which options are you currently comparing or considering? (Select all that apply)

    This kindergartenOther private kindergartens in the areaPublic-interest (inclusive) private kindergartensPublic kindergartensChildcare institutionsHome care (not enrolling)
  6. 6Multiple choice

    When choosing a kindergarten, which factors matter most to you? Select the 3 most important or rank them.

    Distance and pickup convenienceTuition and valueClass size and staff ratioCurriculum and educational philosophyMeals and hygieneSafety and monitoring visibilityTeacher stability and reputationHours and extended care
  7. 7NPS

    Overall, based on what you know about this kindergarten, how likely are you to recommend it to friends with children of the right age? (0-10, with 10 meaning extremely likely to recommend)

    0 (Not at all likely)5 (Neutral)8 (Somewhat likely)10 (Extremely likely)
  8. 8Single choice

    If tuition rose 10% next year with class size and staff unchanged, which are you more likely to do?

    Stay; acceptableWait and decide after comparing optionsConsider transferringNot applicable (not yet enrolled)
  9. 9Multiple choice

    Which channels do you mainly use to judge whether a kindergarten is good? (Select all that apply)

    Word of mouth from relatives, friends, and current parentsSchool visits or open daysShort-video or social platform reviewsLicense disclosures and inspection resultsDaily visible information such as monitoringTeacher stability and tenure
  10. 10Multiple choice

    Has your child ever transferred, withdrawn, or stayed home despite being of age? What were the main reasons? (Select all that apply)

    Price or value reasonsRelocation or commute changesDissatisfaction with teaching quality or careMoved to a public or inclusive kindergartenSwitched to grandparent or home careConcerns about licensing or complianceNone of the above
  11. 11Open text

    Please describe one specific enrollment decision: which options you compared and why you made the choice.

  12. 12Single choice

    What is the city tier of your home?

    First-tier or new first-tier citySecond- or third-tier cityCounty town or township